One of the greatest challenges to achieving maintenance and reliability excellence in the UK is the persistent misalignment between asset management strategies and wider organisational objectives. This disconnect often prevents businesses from realising the full value of their asset investments. While leaders are increasingly asked to demonstrate how maintenance and reliability activities contribute to business outcomes, articulating this value is complex: there is no simple linear relationship, and definitions of “value” vary across organisations depending on strategic priorities.

This 45-minute panel debate will explore the root causes of this misalignment and the implications it has for decision-making and long-term competitiveness. Key questions will include: What drives the disconnect between technical and business strategies? How should value be defined and measured across financial, operational, and sustainability dimensions? What role should Maintenance and Reliability leaders play in translating technical performance into business impact? And how can asset strategies be made adaptable to shifting corporate priorities?

Through diverse perspectives, the panel will challenge assumptions, share practical examples, and debate actionable steps to ensure asset strategies directly support business goals. Participants will leave with insights into both the pitfalls of misalignment and the pathways to creating stronger, value-focused connections between asset and company strategies.