Partner Opportunities
From world-class events to year-round content, MAINSTREAM connects your brand with the most influential buyers in industrial asset management.
Audience
Anchored by the MAINSTREAM Leadership Network (MLN 100), our audience speaks for itself. The majority are the people who own asset performance day to day: heads of asset management, maintenance managers, and superintendents - backed by a senior tier shaping asset intelligence, strategy, shuts, data, and performance.
- 3000Mainstream Community
Platform Members - 30,000Mainstream Community
Customer Records - 5000Upstream Newsletter
Subscribers - 2000Attended Live Events
in 2026 - 100Partners
in 2026 - 120MAINSTREAM Leadership Network (MLN100) members
The MLN100
At the heart of MAINSTREAM sits the MLN 100. An invitation-only network of Australia, New Zealand, and the UK's most influential asset management leaders. They set the strategy, approve the budgets, and choose who to partner with. They shape our events, champion them, and return year after year. If these are the people you need to reach, MAINSTREAM is where you'll find them.
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“MAINSTREAM has no equal. For anyone serious about doing business with top-tier asset management and maintenance leaders, MAINSTREAM is simply unmissable.”
Peter Dunford
CEO, Rizing
You’ll be in great company
From global advisory and powerhouses to tech startups; offering Asset Management consulting and advice, to AI, sensor and IIOT solutions, these are the companies that have partnered with us.
“MAINSTREAM is not your typical conference. MAINSTREAM is a community where people genuinely want the best for one another. We sign-up each year. We have found our tribe”
Tania Devoti
CEO, Obzervr
Partner With Us, Your Way
Whatever your goal or budget, there's a way in. Go big at a live event or keep it digital. Lead a research report, host a roundtable, or run a campaign. These are the channels. You choose the fit.
- Showcase your brand at market-leading live events
- Feature customer success case studies
- Launch new solutions in the innovation theatres
- Sponsor research and analysis reports
- Lead online masterclasses and webinars
- Distribute a whitepaper in the Upstream newsletter
- Host an executive roundtable lunch
- Sponsor the Reliability Hero podcast for brand visibility
- Co-create bespoke campaigns with tailored content
- Feature in the members-only MAINSTREAM Network
“MAINSTREAM ensures that our brand remains a trusted and influential voice in the industry”
Craig Hurkett
Managing Director, Enterprise IS
Go Deeper
Look inside the community before you decide to join it. It’s the same insight our partners use to build the internal business case and choose exactly where to invest. Consider it privileged access to how this community really works and the natural next step before you decide where your brand belongs in it.
See who attended MAINSTREAM in Perth 2026
Adelaide Brighton, AGIG, Alcoa, Amazon (US), Amazon (AU), Anglo American, APA Group, Aurizon, Australian Gas Infrastructure Group, Bendelta, BHP, BHP Western Australia Iron Ore (WAIO), Bureau Veritas, CBH Group, Chevron Australia, Climeworks, Cockburn Cement, Convex Engineering Services... DOWNLOAD
See who attended MAINSTREAM in Melbourne 2025
AB Mauri, Adelaide Brighton, Agen, AGL Energy, AGL Loy Yang, Alstom Australia, Amazon, ANSTO, Applus+, Ausenco, AusNet Services Group, Australia Post, BAE Systems Australia, Banpu Energy, Beach Energy, Bega Group, BetterAIM, BHP, BHP Maintenance Centre of Excellence, BHP Metallurgical Coal... DOWNLOAD
See who attended MAINSTREAM in Birmingham 2025
AECT, AFRY, Ailsa Reliability Solutions, Airbus, Amentum, Anglo American, Anomalyse, Anthony Veder, Aqua Operations, AR Consulting, Archer Daniels Midland (ADM), A&S International, AstraZeneca, ATS Automation, BAE Systems, Baringa, Bentley Motors, Binnies, BioMarin Pharmaceutical, BMT, BMW... DOWNLOAD
See the scale – download the MAINSTREAM fact sheet
>2000 attendees at our live events in 2026; 110 training courses in 2026 for >2300 students; >100 partners in 2026 sponsoring live events, research reports and bespoke engagements; >3000 members on the MAINSTREAM community network... DOWNLOAD
See the research – MAINSTREAM reports published in 2026
State of Asset Management in the UK; State of Asset Management in ANZ; Trust Before Technology – AI Report; Demystifying APM Report; ANZ Industrial Asset Management Technology Investment Plans... DOWNLOAD
See the program – MAINSTREAM masterclasses delivered in 2026
Let Reliability Engineers Do Some Reliability Engineering; Aligning Work Management, Reliability & Investment Planning; How Maintenance Professionals Can Transfer and Adapt Their Skillsets; Implementing Industrial IoT... DOWNLOAD
The most influentialGlobal Thought Leaders
Headlined our 2026 programs. MAINSTREAM remains the stage the world's leading thinkers choose.
Christer Idhammer
Global Reliability Thought Leader and Founder,
IDCON
Maria Joyce
Vice President, BHP Maintenance & Engineering Centre of Excellence,
BHP
Kass Nofz
Group Manager Asset & Materials Management,
Fortescue
Jeff Winter
Industry 4.0 Analyst & Enthusiast (US)
Michelle Ash
CEO,
Simulia
Alberto Landeaux
Global Director Reliability - Ports & Terminals,
DP World (UAE)
Phil White
Chief Maintenance Officer,
United Utilities (UK)
Ron Rieger
Global Maintenance Leader,
Mars Inc (US)
Partner with us
Fill out the form below to download our 2026 Partnership Opportunities Overview.
The Power of the MAINSTREAM Platform
Partnering with MAINSTREAM isn’t an event spend. It’s a strategic bet on the most powerful model in B2B. As business goes digital, the most valuable in-person networks become harder to replicate. While capital chases AI, the smart money is buying the marketplaces where industries actually meet. Built over 30 years, MAINSTREAM is exactly that.
The old conference is over
Rent a hall, sell a booth, count the badges. That formula is finished. What matters now is the year-round ecosystem: the MLN 100, the members-only Network, the Upstream newsletter, monthly masterclasses, and original research. The conference is the anchor; the platform keeps your brand present for the other 363 days.
Trust is the currency
B2B deals close on trust, and trust can’t be bought or automated. For three decades, this industry has trusted MAINSTREAM to convene the right people and to stand behind who belongs in the room. Partner with us and that trust extends to you: a peer-level credibility no ad campaign can manufacture and no competitor can shortcut.
AI makes it more valuable, not less
As content gets cheap to produce and hard to trust, curated communities become the filter that separates signal from noise. A buyer can aska chatbot for a product comparison; they can’t ask it to vouch for you to their peers. The human dynamics that actually close deals are exactly what AI can’t fake, and exactly what MAINSTREAM concentrates in one place.
A moat competitors can't buy past
The best events become fixtures: sponsors come because their customers are there, leaders because their peers are. That compounds into a network effect. Our moat is community-level. Relationships built over 30 years and an invitation-only leadership network at its core. A bigger budget can’t replicate it.
Sights & Scenes
