Despite industry focus on strategic asset management principles, a persistent gap remains between enterprise objectives and day-to-day execution. This misalignment frequently results in conflicting priorities, inefficient resource allocation, and suboptimal decisions. This session examines practical frameworks for translating organisational goals into meaningful asset management activities. We'll explore communication strategies that ensure asset teams understand their role in delivering business outcomes, governance structures that maintain strategic alignment, and performance indicators that validate progress. Share your experiences in creating seamless connectivity between corporate strategy and frontline asset management work.