Organisations frequently face a disconnect between short-term decisions (like deferring maintenance) and ongoing performance expectations. This session explores strategies for effectively communicating the long-term consequences of asset management decisions. We'll examine approaches to quantifying risk, developing compelling business cases, and establishing governance that balances short and long-term considerations. Participants will share experiences in educating leadership, building effective decision frameworks, and maintaining program momentum through organisational changes. Join peers to develop practical approaches for playing the long game in asset management.