Your plans don't fail because your strategy is flawed; they fail because your team lacks the conviction to execute them. Welcome to the paradox plaguing all but the very best teams: organizations invest millions in the master plan, but nothing in the "structural ambition" required to bring it to life.

Based on rigorous research into 200+ transformative leaders, Russell Raath introduces The Science of Ambition™. We will explore the science and learn how leaders can apply these lessons to their own teams - systematically engineering the three true drivers of competitive advantage: Conviction, Audacity, and Energy.

Most organizations have a strategy. Very few have the conviction to execute it. Russell Raath has spent his career understanding why. After a decade leading Harvard Professor John Kotter's global consulting business and earlier years in industry and consulting, Russell founded The Ambition Company to tackle what he calls The Strategy Paradox: teams invest heavily in planning but lack the foundational belief, boldness, and energy required to follow through when it gets hard. His research into over 200 transformative individuals throughout history explored The Science of Ambition™, a framework that identifies the measurable, developable characteristics behind breakthrough execution. Today, Russell works with corporate leadership teams to unlock the conviction and competitive energy required to make bold strategic moves and sustain them. His clients are leaders who are tired of strategies that stall and teams that default to safe when the moment demands something bolder. He brings a direct, no-nonsense approach shaped by experience across six continents and a deep respect for the people who do the real work.