While the benefits of implementing innovative Predictive Analytics Tools and Software are incredibly attractive on the eye in the short and long term, organisations are struggling with actualising these potential benefits. The community talked of their challenges managing data quality and integration issues, scoping budget correctly and piloting projects to demonstrate value. Organisations are grappling to create a clear business case, hire or train the teams with the correct skillsets, and have the basic foundations in place to enable the digitised future.