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March 22, 2023

MAINSTREAM Guest Keynote Speaker

Asset Stage
Day 01

As an AFL coach and mother, Michelle has an incredible story to tell. With a tenacious attitude and determination like no other, Michelle holds over 20 years’ experience in the AFL. At the age of 21, Michelle became the nation’s first female WAFL Assistant Coach. Michelle then spent three years at South Fremantle Football Club as Midfield Coach. Continuing her coaching career, Michelle Cowan took on a dual role at Melbourne Football Club as both the Senior Coach of their Women’s Team and Development Coach for the Men’s team.

In 2013, Michelle was awarded the AFL Football Woman of the Year and is currently Head of Women’s Football at West Coast Eagles. Michelle Cowan’s achievements have seen an impact on women in football, demonstrating that gender is no barrier. Michelle is passionate about team dynamics, leadership, empowering women and girls, perseverance, and passion.


Maintenance Workforce Mental Health and Wellbeing


Michelle Cowan
Michelle Cowan

Head of Women’s Football

West Coast Eagles

Other Sessions

Daniel Murray

Empathic Consulting

Is There Room for Empathy in Heavy Industry?

Briohny Evans

Fortescue Metals Group

Peter Durrant


Kate Gray

Rio Tinto

Attracting and Keeping People in Industrial WA

Dean Rigelsford

OZ Minerals

Methods & Tools to Achieve Reliable and Accurate Planned Data for High Value Work

22 March 2023

Esplanade Fremantle, Perth

See you there!