One of the most complex challenges that asset managers face is driving strategic change from a partially empowered position within an organisation. This involves both managing upwards towards executive management and downwards through the mid-level and shop floor, without having all the levers to jockey. How do we define the value of Asset Management, ROIC (return on invested capital), get the CFO’s attention, work with consultants and advisors, find quick wins, and use ISO 55000 as a framework?